What are some challenges that traditional retail businesses may face when investing in an e-commerce business, and how can they overcome them?

Some challenges that traditional retail businesses may face when investing in an e-commerce business include:

1. Technological adaptation.
2. Customer acquisition.
3. Inventory and fulfillment management.
4. User experience optimization.
5. Competition in the online space.
6. Handling returns and customer service.

To overcome these challenges, businesses can invest in the right technology, utilize digital marketing strategies, streamline inventory and fulfillment processes, prioritize user experience, differentiate themselves from competitors, and establish efficient return and customer service policies.